Category: Uncategorized

Finalising the CREATIF EU-project

May 19th marked the ending of our 3 year EU-research project CREATIF. The project managed to build a printer that is able to print smart inks on fabric. The printer and a special designed design tools developed through CREATIF have enabled us to design with interactive surfaces in a completely new way. With the CREATIF tools we have support in the whole process from early ideas to the final print and from interaction sketching to actual coding for the interaction to happen. This helps in our existing projects as well as brings great opportunities for projects to be developed in the future.
The ending of this successful project was marked by an exhibition in Zaha Hadid Architects showroom in London.
Video demonstrating how a printed proximity censor and a printed electroluminiscent surface interconnect.
Read more about CREATIF

Diffus wins Architizer A+Awards Special Mention

ELAC (Embroidered Light for Acoustic Ceilings) has received a Special Mention in the Architizer A+Awards within the “Products” category.
Architizer A+Awards are the largest awards programme focused on promoting and celebrating the year’s best architecture and products. Its mission is to nurture the appreciation of meaningful architecture in the world and champion its potential for a positive impact on everyday life.
“The Special Mention distinction is awarded to work that exhibits remarkable achievement”. This recognition follows DesignBoom+LG first prize that we received three months ago for ELAC, a competition which received 2700 projects from the international Design community.
Find out more about ELAC here.

Diffus wins Designboom + LG Light design competition

Organized by Designboom and co-hosted by LG Display, the light design competition with the theme ‘You dream, we light’ saw 2.700 applications from 60 countries submitting their ideas. After extensive discussion among the distinguished members of the judging panel, 5 finalists were selected based on their potential contribution to design innovation and their ability to enrich society.
And the first price winner is…Diffus Design!
Diffus Design, together with Ecophon/Saint-Gobain created ELAC (Embroidered Light for Acoustic Ceilings), a game-changing concept for embedding light into acoustic ceiling panels.
The jury was composed of:
– Korean Association of Industrial Designers – President of association Do Sung Chung.
– Dean of IDAS, Hongik University – Prof. Dr. Ken NAH.
– Korean Association of Lighting Designers – President of association Mee Jeong.
– Vice President / OLED Light Business Division SungSoo Park.
– Vice President / OLED Light Sales/Marketing Division JoonHyuck Park.
– OLED Light Product Planning Task  Sungsoo Hong.
– OLED Light Product Planning Task Chiyoung Lee.
– OLED Light Product Planning Task SeonWook Jung.
– OLED Light Product Planning Task HyeCho Shin.
– OLED Light Marketing Team Ryan Lee.
– LG Electronics Design Center, H&A Design Center Leader Yong Duk Cha.
– LG Electronics Design Center, Principal Designer Yoo Seok Cho.
Detailed information about ELAC can be seen HERE.
To see the 5 nominated projects, please visit Designboom

Diffus hacking the Chinese hackers

In 2015 , the Chinese government introduced the idea of mass entrepreneurship as a new engine of economic growth.
The new maker culture already flourishing on the asian east cost became a de facto strategic area of investment for this new political vision.
Molly Price, associate partner at Diffus Design, will be part of an UK team of 9 researchers and designers staying in Shenzen, Shanghai and Xiamen in order to gather an “inside knowledge” of those swift developments.
During the month of october 2015, Molly will explore the emerging scene of Chinese makers, document the large variety of makerspaces already available and understand the true creativity, communality and entrepreneurialism of Shenzen, Shanghai and Xiamen´s maker culture.
She will visit incubators, factories, supply chain management consultancies, industrial design houses, co-working spaces and public workshops.
On behalf of Diffus, Molly will establish strategic contacts with the emerging entrepreneurial makers interested in collaborations.
Flexible solutions for upscaling small productions, methods for rapid iterative processes in prototyping will be tested onsite during her stay.
The Living Research project is sponsored by the British Council
Hacked Matter:
Shenzhen open innovation Lab:
The British Council:
Project Online:

Wearable Technology in the Time of Global Warming

Presented at ISEA 2015 in Vancouver by prof. Susan Elizabeth Ryan from Louisiana State University Baton Rouge, Louisiana:
A lecture mentioning our work.
“Some designers of ironic technological clothes focus on the external relationships between wearers and their environment (…). Diffus Design’s Climate Dress (…), uses conductive thread embroidery, LilyPad Arduino, sensor, and LEDs. It illuminates in accordance with CO2 concentrations in the ambient air, so the dress is a platform for environmental awareness, pitting beauty against health or against the environment: the more carbon emissions, the more the radiant the dress becomes. What better reminder that beauty resides alongside immanent danger in hyperobjects?”
Read the paper in full length here: “Hyperdressing: Wearable Technology in the Time of Global Warming

Visit us at Techtextil, Frankfurt

We look forward to present you our current projects and discuss with you future collaborations.
You will find us at Hall 6.1, stand B17
at Techtextil, Frankfurt , 4-7 may.
Services that we provide internationally:
– Workshops: Inspiration, jump-start of new projects. knowledge transfer, creative methods…
– Consultancy for existing R&D divisions
– Consultancy as external R&D divisions
– Design missions
Participation at Techtextil is sponsored by the Danish Council of Arts

New book revealing the design process of spacEmotion

Textiles, innovations et matières actives is the latest book by Florence Bost and Guillermo Crosetto. The book focuses on pioneering design projects involving ‘active textiles’.
It reveals some of the main challenges occurring when designing within uncharted territories as it is often the case when working with technologic textiles. Diffus is very flattered to be featured in this enlightening book and is pleased that the authors have aknowledged the programatic richness of SpacEmotion (formally known as Wall-Emotion) trough an in-depth analyze covering no less than 8 pages of some exciting reading.
Three connected articles focuses on the design issues of SpacEmotion as experienced in our office, the challenges met by engineer Riccardo Marchesi at Inntex Inc (Italy) and finally, the complex manufacturing tasks of ‘active embroideries’ supervised by Jan Zimmermann, head of product development at embroidery manufacture Forster Rohner (Swizerland).
The book in French only (for the time being) is published by Edition Eyrolles. To get the book, please visit Eyrolles homepage.
Abstract from the book (translated from french):
Since their introduction in the 80s, textiles with active functions, also known as “smart textiles”, “smart textiles” or “e-textiles” are a growing market. Their apparent simplicity is hiding a sophisticated and exciting design approach. Between technology and craft, their design requires a perfect balance where multidisciplinary teams must understand  each other and combine their skills.Through numerous examples from the fields of fashion, design, art, architecture, health and sport, this book highlights the fascinating applications of these new materials, which from a status of technical textiles evolve towards a more informal world of flexible and interactive materials whose action unfolds beyond their own physical limits. Textiles, innovations and active materials reveal an impalpable link between science and the oninic, the threshold of human thought.
With its cross-disciplinary and European expertise within developments of new textile, this book aims to be the sum of the latest trends and new creation process combining an ethical and an ecological approach. Beautifully illustrated, it presents itself as a vast workshop, offering the image and voice to almost all of the professionals involved, acting within the design and the creative field as well as related areas of activities.
“Textile with active functions are ambassadors of visible and invisible values. They pinpoint the question of the place of high-tech in our daily lives, the real changes that these ‘second skins’ involve. They spark new creative behaviors that force optimism”

Garments of Paradise

Diffus Design is part of this beautiful book by Susan E. Ryan published by the MIT Press and we are very honored to be on the frontage. The book is a significant contribution to the history, thoughts and theories on wearable technology.
Christiane Paul, adjunct Curator of New Media Arts at the Whitney Museum of American Art is acclaiming Ryans latest book: “Garments of Paradise gives an impressive overview of wearable technology as an evolving set of ideas within a range of historical and social contexts. Susan Elizabeth Ryan investigates wearables as part of a complex language of dress that has always involved technology and establishes a critical context by drawing on the writings of theorists and philosophers. The book makes an invaluable contribution to shaping the discourse on wearable technologies as a cultural phenomenon embedded in social behavior, communication, and display.”
Geert Lovink from Institute of Network Cultures points out that “With Susan Elizabeth Ryan, we’re leaving behind fashion retromania for techno-textile designs. Ryan gives us a break from the guilt over sustainability and the obsession with new materials, exposing us to the aesthetics of technology itself and its multiple prehistories. Equipped with the latest theoretical insights, Ryan delivers a who’s who of the wearable tech scene. Garments of Paradise teaches us to distinguish wearables from smart phones, Google Glass devices, and Twitter Dresses.”


Wearable technology — whether a Walkman in the 1970s, an LED-illuminated gown in the 2000s, or Google Glass today—makes the wearer visible in a technologically literate environment. Twenty years ago, wearable technology reflected cultural preoccupations with cyborgs and augmented reality; today, it reflects our newer needs for mobility and connectedness. In this book, Susan Elizabeth Ryan examines wearable technology as an evolving set of ideas and their contexts, always with an eye on actual wearables—on clothing, dress, and the histories and social relations they represent. She proposes that wearable technologies comprise a pragmatics of enhanced communication in a social landscape. “Garments of paradise” is a reference to wearable technology’s promise of physical and mental enhancements.
Ryan defines “dress acts”—hybrid acts of communication in which the behavior of wearing is bound up with the materiality of garments and devices—and focuses on the use of digital technology as part of such systems of meaning. She connects the ideas of dress and technology historically, in terms of major discourses of art and culture, and in terms of mass media and media culture, citing such thinkers as Giorgio Agamben, Manuel De Landa, and Gilles Deleuze and Félix Guattari. She examines the early history of wearable technology as it emerged in research labs; the impact of ubiquitous and affective approaches to computing; interaction design and the idea of wearable technology as a language of embodied technology; and the influence of open source ideology. Finally, she considers the future, as wearing technologies becomes an increasingly naturalized aspect of our social behavior.

New video starring our Interactive Sample Book

Sample Book by Diffus Design
This Sample Book is a collection of interactive textiles that demonstrate aesthetically and interactive functionalities from various projects made by Diffus Design. Each page tells a specific story on its own hand and each page has a connection to the line of products made since 2008. By bringing together the product line in this Sample Book we aim to stimulate the senses and to inspire designers, architects and others to design with new and smart materials. The focus of Diffus Design is to combine research and experimentation and to combine different materials and innovative technology in often unpredictable ways and unconventional twists, but always with strong concepts and clear narratives. Our projects are poetical, playful and surprising which appeal to our emotional self and open up to the sensibility of a large public. At the same time, our design aim at conceptual depth and boldness, which also will satisfy the inquiring mind.

SpaceEmotion at Moving Materials Virtual

Diffus Design have been participating in the touring exhibition Moving Materials and now there is a Virtual version online! SpacEmotion was selected among the 100 participating materials of Moving Materials to be visualised in 3D within the new exhibition ‘Moving Materials Virtual’!
You can visit the new website, database and exhibition via: Direct link:  SpacEmotion from Diffus Design.
Besides the virtual exhibition SpaceEmotion will also be added to the Material Sense Database, where eventually all materials in Moving Materials will be stored, and can be accessed via the web!
Moving Materials exhibition and website is developed by Material Sense within the European project PROUD.

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