Skip to main content

CREATIF Press release

CREATIF collaboration aims to revolutionise ‘smart’ fabric production
Imagine that you could print touch sensors and active light directly on fabric – if your fabric could be turned into an interactive surface with different inputs and outputs printed in one go, on one surface.
October 1st 2013 the EU-project, CREATIF, was kicked off. CREATIF is a unique project that strives to make this imagination possible. Three creative partners; Base Structures (UK), Diffus Design (DK) and Zaha Hadid Architects (UK) will collaborate with four technical and research based partners Ardeje (FR), Grafixoft (BG), Institut für Textiltechnik Aachen (DE) and University of Southampton (UK) in making a smart fabric printer.
The CREATIF project is based in the area of smart fabrics and aims to create collaborative tools in the form of intuitive digital software design tools coupled with digital dispenser printers in order to facilitate interactive print on fabric. This tool will allow the user to design, create, layout, visualise and simulate smart fabrics by printing active electronic materials in the form of inks/pastes.
CREATIF is funded by EU´s Seventh Framework Programme and is a design driven development project. It will provide design solutions and tools for the culture and creative industry(CCI).
Recently developed fabric compatible functional inks and printing techniques allow physical realisation of the designs emerging from CREATIF’s collaborative tools. The CREATIF tools will enable any CCI using
fabrics to replicate the creative experience of designing smart fabrics, and remove the remaining barriers to entry to this field by significantly reducing the complexity of the process and the technological learning curve required.
The task for the creative partners will be to demonstrate the use of such creative tools in a real environment by producing three advanced smart fabric prototypes for interactive light emission, interactive colour change and sound sur faces. Those prototypes will take the form of interactive
modular blinds and interactive exhibition spaces.
In Oct 2012 the EU issued a call within the Information and Communications Technology Programme covering ‘Technologies and scientific foundations in the field of creativity’. This call addressed creative tools and aimed to equip different industries with more effective creative tools that make use of all our senses and allow for richer, more collaborative and interactive experiences. This challenge called upon research and industry to unite their forces to produce more powerful and interactive tools for creative industries, enhance the creativity of workers pursuing different professions, and anticipate future trends in research and innovation by encouraging interaction in and between different segments of the creative industries.
We will demonstrate the creative experience tools use in a real environment by producing, within CREATIF, three advanced smart fabric prototypes which contain printed planar electronics alongside standard graphical designs. These prototypes will directly target the CCI of design, advertising and architecture although the collaborative tool impacts any CCI using fabrics.
The culture and creative industries are a powerful motor for jobs, growth, exports and earnings,
cultural diversity and social inclusion, representing 4.5% of total European GDP and 3.8% of the workforce. European industries, in particular small and medium enterprises, are increasingly faced with the need to be more productive, innovative and dynamic in responding to the changing market needs.
One goal is to create a vibrant creative technology ecosystem and increase the innovation capacity of European industries and enterprises by providing them with better tools, capabilities and foresight. A further goal is to enhance, develop and encourage creativity as an essential 21st
century skill in professional contexts.
CREATIF embraces these goals by facilitating the creative production and use of smart fabrics without prior knowledge.
The consortium consists of University of Southampton (UK), as project leader and with world leading expertise in creating smart
fabrics by printing electronic functional materials, Institut für Textiltechnik Aachen (DE), specialised in fabric machine design, Grafixoft (BG), a digital design software developer, Ardeje (FR), an SME specialised in advanced inkjet printers and “inally, three creative partners active in both architecture, design and tensile fabrics: Diffus Design (DK), Base Structures (UK) and Zaha Hadid Architects (UK)
Further information
If you would like to be kept informed via future newsletters and press releases please contact us
Key project data
Title: CREATIF – Digital Creative Tools for Digital Printing of Smart Fabrics
Start date: 1 Oct 2013
End date: 30 Sept 2016
EC Research call: Objective ICT2013.8.1
Technologies and scientific foundations in
the field of Creativity
Project type: STREP
Website: Base Structures (UK), Diffus
Design (DK), Zaha Hadid Architects (UK),
Ardeje (FR), Grafixoft (BG), Institut für
Textiltechnik Aachen (DE) and University of Southampton (UK)