English / Danish
- Diffus is a design company, working with a theoretical and practical approach
towards art, design, architecture and new media.
- Diffus moves between culture, aesthetic and technology. Not by trying to embrace the fields but rather by operating in between.
- Diffus is driven by research, curiosity and investigation, focusing equally on form, content and the relationship between these.
- Diffus mixes computer/sensor technology and traditional materials after analysing a specific need.
...So to obtain a focused outcome, paradoxically we blur the boundaries between sensor technology, physical material,
theory and practice. In so doing, Diffus becomes precise.
- A short text resuming Diffuses Design strategies
Now available, a video presenting the "Climate dress".
as well as some recent pictures of the latest version of the Solar Bag !
Red Dot on Diffus......
Starting July 2th, the prestigious Red Dot Museum in Essen will exhibit some of our projects. The exhibition called Moving Materials and curated by "Material Senses" represents how innovative, smart and sensitive materials can contribute to inspiring products for a sustainable society.
The exhibition will then travel to the Dutch Design Week in Eindhoven (October 20th to 28th).
Diffus at the Opera...
Exhibition "Health Environment Climate" will take place the 25th of April 2012 from 2pm to 5pm at the Royal Danish Opera. Crown Princess Mary of Denmark will open the exhibition. For this event, Diffus was invited to create an artistic statement on contemporaneous environmental and climatic concerns. We teamed up with knowledge center Alexandra Institute to realize the “UV-Dress”, a dress made with a pattern of soft apertures located over all the summer dress and reacting organically to the amount of UV by gently opening up or closing down the orifices which expose the skinto the sun. This reactive UV-dress will be presented during the limited time of the exhibition.
Local medias speculate if her Highness will bewearing the dress...Stay tuned !
The diffus(e) Art of Textiles...
The work at Diffus Design in the field of design and innovative textiles will be presented in “The Art of Textiles”, a new book commissioned by Thames & Hudson and writen by Mary Schoeser, specialist author in textiles.
“The Art of Textiles” is expected to become a major reference book celebrating the breadth and depth of the textile field today.
Diffus Design is pleased to be recognized as one of the cutting edge design office around today!
The book is available from fall 2012. More to come about this...
Pumkin-Interactive to make a 40min educational film involving Diffus. It will be distributed by Channel 4 International, Discovery and ABC.
Friday 6th. of January: The work by DIFFUS was presented at "Go´morgen Danmark" a morning show on channel TV2, a leading Danish broadcaster. See here.
DIFFUS = Green Vitamin for Phaidon Press…
Now available:“Vitamin Green” by Phaidon-Press, spotlighting the work by Diffus on sustainable design and innovative technologies.
“The definitive book on contemporary sustainable design and architecture from around the world”.
Vitamin Green provides an up-to-the-minute look at the single most important topic in contemporary design: sustainability. This new attention to the life of the things we make is changing the way design is practiced on every level and will be at thevery centre of discussions about architecture, landscape architecture, and product design in the twenty-first century.
Projects nominated by an international collection of designers, curators, critics and thinkers were selected to create the best possible sourcebook of the most exciting and original green designs at all scales"..." a lively and inspiring visual definition of the term ‘sustainable design’, showing people what really can be achieved today"..
DesignAct 2011 in Moscow
Pictures from our Master classes and roundtable at Gorky Park.
DesignAct 2011 exhibition in Moscow
Main Russian TV Channel "TV1" features Diffuses work on prime-time News ! See here.
September 8-11, Moscow, Gorky Park:
Diffus is invited to exhibit at the international design festival Designact.
Comments from the Jury:
Sarah Gormley, director at Cecil Balmond Studio - London:
"An innovative concept that pushes the boundaries of wearable technologies. The integration looks seamless and importantly, the design has an aesthetic that would appeal. An original way to read CO2 levels and visualize data".
Nille Juul-Sørensen, associate director at Arup and Chairman of the jury at Index-Award, one of the worlds most prestigious Design award":
"I think that the combination of traditional-rich fabric for clothes and the new high tech application is fantastic.
The proposal measures CO2 but I see more this design as the starting point where we design technologic things into our everyday garments in some very refined ways. The dress is well designed and the overall idea with the small stars which continuously evolve in brightness is beautifully conceived".
Diffus wins "Samsung Design Awards 2011"
..."Samsung pays tribute to great design and the talents behind it".
The Solar Handbag" project is now released released !
See our blog and get the press release.
Diffus is invited to create a performance space for 100 Contact-Improvisation dancers.
One hundred international dancers and choreographers will meet in Copenhagen from the 28th July to the 5th August 2011.
The participants create or teach within the field of Contact Improvisation and dance performance.
Diffus is invited to create a performance space in which a network of interactive light patterns will be generated trough the use of special made wearables. See here.
March 30. to april 1.:
The “Climate Dress” was shown at "Prime Source Forum" in Hong Kong. Convention and Exhibition Centre .
The “Climate Dress” was the main attraction of the “fashionTECH” track.
About the Forum:
Prime Source Forum brings together senior management from across the globe to discuss the challenges and opportunities facing manufacturers, suppliers and retailers involved in the production and sale of garments/textiles.
The "Climate Dress" will be on the Catwalk at "Prime Source Forum" in Hong Kong.
February 20th. - 21th. 2011:
Diffus Design is invited by the Textile and Clothing Exporters' Association in Bursa, Turkey, where the association organises an annual "R&D and Innovation Market", a visionary event for the whole of the industry.
It will be followed by a discussion around the topic of innovative design. Theround table panel will involve Turkish futurist Alphan Manas, US Valeria Casey and Michel Guglielmi.
About The Textiles and Clothing Association:
The purpose of the association is to prepare the environment necessary for the development of clothing industry in Turkey,
About Veleria Casey:
Named "Guru" of the year by Fortune magazine, "Hero of the Environment" by Time magazine, "Master of Design" by Fast Company. She was also selected as one of the "World's Most Influential Designers" by BusinessWeek. At IDEO, she led the digital experience group. Before that, she was the Executive Creative Director at frog design, where she led the design research and design strategy practices worldwide. Casey was also an Associate Partner at Pentagram Design, where she started the interaction design group. Valerie is the founder of the Designers Accord, the global coalition of designers, educators, and business leaders working together to create positive and sustainable impact.
About Alphan Manas:
Alphan Manas is a self-taught futurist. He is a prolific inventor, industrial designer, conceiving of and devising inventions on various scales which entail the use of innovative technology. He is a successful entrepreneur, investing in high tech and visionary projects around the world. He is a founding member and the board member of Istanbul Entrepreneurs Association. He wrote as a columnist for Forbes Turkey and is currently writing for BusinessWeek. He is also an editor for "Futuretakes magazine" a publication of World Future Society in the U.S. and in his spare time, he is president of Mensa High IQ Society in Turkey. See also his Blog.
December 3rd - january 30th 2011: The work by Diffus will be shown at Eindhoven, Neederland, during Liberation of light, an exhibition about (O)LED to be hold at Designhuis.
This exhibition shows the situation on the area of (O)LED and design in a broad scheme of uses (indoor lighting, outdoor, public spaces, architecture). At the same time, this project wants to challenge developers and designers to seize the possibilities of LED and OLED. That’s why there will be an explicit look into the future.
November 15th - december 2th: The work by Diffus is shown at MIAT (Museum of Industrial Archaeology and Textile), Gent, Belgien, during the exhibition “ Suprisingly Innovative". Visitors are offered an insight into how new technologies are expanding the way in which textiles can be used.
Diffus was guest at Nordic lighthouse in Shanghai. On the occasion of the visit to Shanghai by minister for Culture of Denmark Mr. Per Stig Møller, the comsul general of denmark ms. Susanne Hyldelund has requested our participation to a dinner to exchange views on Danish and Chinese contemporary design culture in an "unformal setting". Dress code: Formal :) See the pictures.
Diffus was present at Expo 2010 Shanghai and introduce to the Chinese public the "Climate dress" during the "Nordic Fashion Week" (october 21th-october 23th). This event is hosted by the new establsihed Nordic Lighthouse.
October 5th – october 7th: The "climate dress" was
shown during the 26th IAF World Apparel Convention, at the Grand Hyatt Convention Center, Hong Kong, China.
Michel Guglielmi from Diffus was invited as speaker and participated in a discussion panel on the topic "The digital supply chain".
October 1th – october 3th: The climate dress was presented by Hanne Louise Johannsen from Diffus at the Ethical FashionDays in Geneva, Switzerland.
The dress was later shown on the catwalk during a gala evening.Diffus presented the "Climate dress" at the newly established Institut de la Mode in Paris during the Ethical Fashion Show ® from the 24 to the 27 september.
See a
short video showing our dress while presented on this prestigious catwalk.
Also, Hanne Louise Johannesen from Diffus was invited to participate on a roundtable on the tema "Is textile innovation compatible with the principles of sustainability".
The debate is animated by Isa Hofman, expert in new textiles and innovative technologies. Listen here to the debate.
The "climate dress" will be shown in Aarhus, Denmark at NEXT 2010. August 30 - sept 3.
NEXT is an annual Innovation Lab feature event about what's next on the technology radar. Inspiring international speakers and mindblowing technology are NEXT trademarks - and has been for the past 6 years.
The work of DIFFUS is published in MD-International magazine for furniture, interior and design.
"light in Textiles" by Christiane Sauer.
Issue 08-2010.
The work of Diffus is now presented in “Metamorfosis”, a publication on the changing nature of the consumer goods industry and its interaction with the end-user in the twenty-first century.
The curators are Elisabetta Cianfanelli and Stoffel Kuenen, from the University of Florence, Department of Industrial Design and Department of Fashion Design.
Publisher: Edizioni Polistampa. 2010, cm 17x24, pp. 208, ill. col., cart., € 28,00
Diffus will expose the "Climate dress" at the Århus Media Space, during the month of may.
Diffus is guest lecturing at "Bridges of fashion, the 3rd Fashion Textile and Apparel Conference". The conference is organised by the Turkish Clothing Manufacturers Association at Istanbul Hilton Convention center between the date of may 6-7 2010 as a part of Istanbul European Capital of Culture 2010.
"Powering your fabrics".
Diffus Design has the unique possibility together with Infinit to invite you to a hands-on workshop with the Italian wearables expert Riccardo Marchesi from Texe srl.
Copenhagen Wednesday April 28th 2010 at IT University.
This short but intense workshop will introduce you to the nuts and bolts of how to efficiently embed computer based components into fabric and garments and thereby built what we could call “soft circuits”.
Riccardo Marchesi will run the workshop together with Diffus Design and share with us his knowledge on smart textiles. You will get a hands-on workshop and you will receive materials which will give you opportunity to continue at home.
The workshop will be in english.
Price 1800 DDK.
Please register here.
Diffus Design published in the spring fashion isue #81 of "Surface magazine". Read the article.
"Climate Dress" shown at the danish ministry of sciences and innovation. A gathering organised by Helge Sander, Minister for Science, Technology and innovation.
"Climate Dress" nominated as winner for the TOP 7 wearable technology concept ! Read more about the climate dress
"Climate Dress" nominated among TOP 15 High tech couture !
"Climate Dress" presented on Danish national news chanel. TV2. See the archived streaming.
December 13th, 2009: Diffus presents its "Climate dress" at the “Bright green” expo at Forum, Copenhagen. Bright Green environmentalism emphasises innovation and intelligent technologies as solutions of the global climate challenges.Bright green is the largest parallel event during the COP15 climate summit . The "pollution dress" is
ad dress with textil patterns which react to the co2 concentration in the air.
November 26th, 2009: Diffus is among four innovative companies invited by the project team for the forthcoming “Urban Media Space, Århus” to present their work and discuss possible options for the creation of dynamic surfaces, membranes and installations which would be able to increase the interaction between the public and the Media Space and create a dynamic connection between the outdoor spaces, the harbor and the building.
November 11th, 2009: Diffus will be guest at the seminar “From national mindset to global perspectives”, a seminar addressing the issue of internationalization for startups and innovative companies. The seminar is organized by:
- Copenhagen Business Center
- Business Link Greater Copenhagen
- Trade Council of Denmark
- Alexandra institute
September 25th, 2009: Prototypes for the interactive sample book (ISB) will be shown at the Smart Textiles Salon in Gent, Belgium.
Alexandra Institute is organising a seminar on intelligent textiles at Copenhagen IT-university the 11th of june from 9.30 to 13.30.
Diffus is invited to present their most recent work on interactive textiles and will suggest possible applications for health care.The presentation will be hold by Hanne Louise Johannesen and Elisabet Heimdal.
Molly Price will work at DIFFUS on concept development for the "Interactive garden" project, a garden embedded into a hospitalisation surrounding. Molly is compleeting her architectural education at the university of Sheffield.
Mani Priya will collaborate with DIFFUS on the "interactive pattern / sample book" project together with Elisabeth Heimdal.
Trained as a textile designer, her intiatives in the design sector have been to link the vast skill pool of India's textile craft sector with modern design relevance and aesthetics. Furthermore, Priya has experience in the integration of traditional craft and new technology trough interaction design.
Marija Andonovska, master student in "medialogy" at (Ålborg University) will work at DIFFUS on programmation tasks related to intelligent/interactive textiles, thereby completing her master studies under joint supervision between Michel Guglielmi, Hanne louise Johannesen and prof. Luis Bruni (dept. of medialogy at Ballerup).
Elisabeth Heimdal, master student in "design and innovation" at the technical University of Denmak (DTU) will work at DIFFUS on the development of design solutions based on intelligent/interactive textiles, thereby completing her master studies under joint supervision between Michel Guglielmi, Hanne louise Johannesen and prof. Torben Lenau (DTU, dept. of manufacturing engineering and management).
Elisabeth has already a background as a textile engineer from the university of Borås, dept. of textile.